We create your olfactory strategy
An olfactory strategy is the art of captivating hearts and creating lasting memories through carefully crafted fragrances. In the world of marketing, it is the secret weapon to evoke emotions, forge deep connections, and make your brand unforgettable.
The services we offer to implement a comprehensive olfactory strategy:

Olfactory Creations

Design, create, smell, and remember.

We collaborate with perfumers and international laboratories specialized in olfactory creations. Their entire experience, dedication, and manufacturing potential are at our disposal to produce the right fragrance for each project and medium.

Olfactory Direction

Comprehensive implementation and execution of olfactory projects: We take charge of leading, coordinating, and directing all necessary steps, from olfactory creation to production, implementation, and maintenance of aroma systems on a global scale.

Manufacturing of Olfactory Products

We coordinate the design, creation, and production of any olfactory product, providing a single point of contact and problem solver.

Our range of products includes candles, diffusers, home sprays, cellulose, ceramics, perfumes, scented cosmetics, cleaning and hygiene products, among others.

Safety & Regulatory Consulting

For every use, application, and need, we have specialized technicians who can advise and create the necessary documentation to comply with specific regulations in each field.
  • Cosmetic product dossiers
  • Creation of Material Safety Data Sheets (MSDS)
  • Notification/Declaration/Registration of raw materials and products
  • Label verification (regulatory label verification and justification of claims)
  • Finished product safety report

Olfactory/Environmental Studies & Audits

Our olfactory consultants conduct studies and audits of odors in various areas, including:
  • Unpleasant odors
  • Olfactory quality of a space
  • Diffusion and perception of fragrances in spaces
  • Control of volatile organic compounds (VOCs) in the environment

Olfactory Training & Workshops

We offer established courses and also design specific workshops that cover:
  • Experimental olfactory workshops
  • Olfactory training
  • Sensory workshops for product launches or activations
Olfatively emerges with the need to provide 360º solutions for any project aiming to stimulate the sense of smell.
With over 15 years of experience in olfactory projects at both national and international levels, Sergi González's vision makes the impossible possible, creating olfactory identities that evoke emotions and leave indelible memories.
Some olfactory strategies where Sergi González has participated include:

FC. Barcelona

In the olfactory identity project for the F.C. Barcelona stores, we designed an aquatic green fragrance with the purpose of recreating the experience of being at Camp Nou when visiting the stores.

Pilma

The Pilma project is an example of making the impossible possible. We created a specific fragrance with woody and spicy notes to scent the displays in their stores.

This project was so successful that it led to the creation of a line of olfactory products with the distinctive style and design of Pilma.

Pronovias

In an international project, the challenge was to create a fragrance that defined the Pronovias experience. The goal was for customers, upon entering one of their boutiques, to discover the exquisite and professional qualities that characterize the brand.

We successfully implemented worldwide aroma diffusion in more than 50 locations.

Audi

We developed a fragrance to scent the dealerships, and due to its success, we created an additional olfactory product.

Kave Home

We worked on a project to create an olfactory identity for a leading online company that wanted to convey its full potential in the offline world.

Our services included olfactory creation, aroma diffusion, and guidance in the creation of olfactory products.

Caldea

This flagship project in Andorra involved scenting different spaces with the aim of creating a sense of relaxation and well-being, similar to the experience in thermal treatments.

Seat

We developed an olfactory identity to introduce the latest car innovations at the Geneva and Paris Motor Shows.

Cupra

For the presentation of the new Cupra Terramar event, we created different olfactory atmospheres.

Fitur

We designed various olfactory experiences and games for different booths with the aim of transporting visitors to the countries and regions represented.

Ballesol

One of the projects we approached with great care involved the creation and implementation of an olfactory identity for Ballesol senior centers, combining aromatherapy and odor neutralization.

Oceanografic

In a comprehensive project for Oceanografic, we created different specific fragrances to scent various spaces, and due to their success, we developed a reed diffuser product marketed as an olfactory souvenir.

Kenay

When Ángeles Almendro and Paula Martino presented their project to me in 2014, I undoubtedly got involved to create and implement a current and modern olfactory identity based on their motto: There's no place like home.
We have the experience, sense of smell, and vision to develop comprehensive olfactory projects. Do you need help with yours?
Fill out the form, and we will get in touch with you.
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